There is always room in the brain for another story.
— Paul Auster, Sunset Park
When everything is said and done, it’s the story that sticks. One way or another, all successful communication is storytelling. Some say there are only two stories: A man goes on a journey. A stranger comes to town. You’ve been there, and back again. But how would you tell it? Let me help you get your story straight.
Your brand is under attack, and you don’t know how to pick your battle? You’ve won the war for talent, but the troops have lost their fighting spirit? You’d put your war stories in a book, if only you knew where to begin? Hold it. What if we found a way of winning without going to war?
Maybe we will, maybe we won't. Let’s put pen to paper and work it out.